3rd October 2016

The Costa Brava Pirineus Sports Friendly platform brings together the region’s sports and tourism to promote the products and events related to the cycling, hiking and triathlon world.

The platform, created with the WeFitter app, a community of over 50,000 Catalonia-wide athletes and sports fans, is an innovative project that the Costa Brava Girona Tourist Board launched with the aim of encouraging sports fans and athletes to visit the destination, as well as to promote sports tourism in the Costa Brava and Girona Pyrenees and give visibility to local businesses.

The platform has several sections which provide specific information about the region aimed at athletes, promotional videos and videos from Girona-born athletes Oriol Cardona, Nil Cardona and Marc Pinsach, ambassadors from the Board’s Nature and Active Tourism Club who support the project, and details about the challenge and recommendations. This new tool is launched along with the 250/4000 Challenge In Costa Brava; held alongside the cycling race of the same name on 8 October. This race –with 568 enrolled participants– starts and finishes in Blanes and runs through the inland section of La Selva.